Kia is developing a new beat in the automotive world through its dynamic developing. For over 50 years they have been improving the lives of their
customer right around the world. Kia truly has a free spirit that offers customers unique product designs, smart technologies and enjoyable services. Kia never compromises quality and its relentless pursuit of safety, performance and comfort makes Kia a trustworthy friend. As a responsible brand, Kia not only enhances people’s lives, but also helps improve communities and the environment. The brand has several ventures which enhance the communities they serve including the Green Light project.
Since its establishment in 2012, Kia’s Green Light Project, a global social mobility program, has sought to improve the accessibility of health and
education for disadvantaged youths in some of the poorest regions in the world. Kia’s latest Green Light School initiative is the first in Mozambique, and follows two years of investments in Tanzania and Malawi.
The new project is also accompanied by vehicles to support the school’s operation, including school buses and an ambulance service. The first stage of Kia’s project in Mozambique will continue until 2018. Kia expects to make a total investment of 14 million USD in the project over the next five years. In addition to supporting the educational facility with new infrastructure, Kia plans to invest in the school itself over the next five years by
providing educational materials and medical treatments, particularly antimalarials. Additional support for local officials and residents will help ensure the Green Light School’s independence in future.
Chang-Muk Choi commented, “Since 2012, Kia has invested approximately two million USD every year into its Green Light Project, and we plan to initiate two additional projects this year across Africa. Through these projects, we hope to create greater opportunities for underprivileged adults and children in these regions, and improve their quality of life as a result.”
Kia Motors launched its environment-friendly brand, ECO dynamics, in 2009 and made a firm commitment to the pursuit of zero emissions. In 2012,
Kia Motors developed a new eco brand system and also designed a new emblem with a streamlined shape to convey a futuristic and eco-friendly image. ECO Green, the unique colour for the new emblem, was selected to complete the premium design and to improve visibility.
Named 37th in Interbrand’s list of the 50 Best Global Green Brands 2013, a debut for the Korean car manufacturer in the annual ranking of sustainability and environmental performance of the world’s 100 most valuable brands. Interbrand assesses businesses based on market perception and the actual environmental performance of the company and its products and services. Kia has placed eco-management at the forefront of its brand management strategy alongside its emphasis on “quality and design management since 2006. Under this initiative, Kia has made huge strides in improving the performance of its vehicles, with a strong focus on enhancing fuel efficiency and a long-term aim for zero-emission vehicles. As a result of its efforts, Kia continues to be perceived as a leader in the environmental sustainability sector.
Kia strives to create safe, economical and environmentally-friendly vehicles in all our manufacturing facilities, and our business practices have been
developed to match this focus on sustainability. Kia employees around the world work hard to ensure sound environmental performance in all aspects of the business, and we will continue to invest in encouraging sustainable mobility.
Review of the Kia Carens as best family car 2014
The Kia Carens is quite possibly the best family car The Birmingham Gazette has ever driven and definitely deserves such an accolade. An altogether
enjoyable and smooth drive, this is the ultimate spacious, good-value seven-seater around. It’s also incredibly stylish with chiselled fog lights,
a tiger-nose grille and long swept-back headlights. With limitless onboard options the interior is a thrill for the eyes and it’s nice to stop driving every so often, pull over and discover all of the new tools and gadgets in the vehicle. From a luggage torch located niftily in the back of the car, to the versatility of the seats which move up and down with ease the Carens is truly a luxurious car – especially for the price range starting at just £17,895 on the road. As someone with a bad back, it’s the small but important details such as the joy of heated lumber seating that can be adjusted in any manner of ways or the warmth of a heated steering wheel that after developing an automatic routine of picking up my gloves before leaving on a cold morning it is a pleasant surprise to find that within seconds the steering wheel is giving my sense of wellbeing a welcome lift. Of course, the most outstanding feature about the Carens is its suitability as a family car. It was a memorable occasion when 7 family members including 2 infants in car seats all managed to get inside for a day out to Warwick Castle. Two dads in the front. Grandma, sister in-law and nephew in a car seat in the middle and my son and wife in the back two seats. It was quite a feat and something that I never thought possible in a relatively compact family car, not much bigger than a standard hatchback. One of the pushchairs even fitted in the boot space – still sufficient even with all 7 seats out. But if there’s only a couple of you and you’re travelling on a long distance with lots of equipment the seats all fold down to create a very large space in the back which is big enough to lie down in if needed.
Safety when driving with family members is even more important. That’s why I am so taken with the Carens. Not only is it incredibly eco-friendly but
there are dozens of onboard safety features included. It’s a great moment when one of the infants notices the buttons above the drivers rear view mirror. Daddy…what does that do? The sunroof opens out into a complete panoramic vista of the sky, a wow factor even for the
parents on board.
Before we pull off, I put the car into reverse and being a Seat Leon owner for the past few years I’m used to help reversing with rear view sensors, but the Carens takes this to a new level with an outstanding computerised reverse camera which senses the distance between the bumper and any
obstacles in your way in a traffic light system, knowing you’re safe in the green right through to that last millimetre where the red begins and you
need to stop. Green does also indicate a good distance to stop, not simply guide you on your park.
The ride in the Carens is also surprisingly quiet. No outside noise seems to penetrate the interior luxury of stitched leather furnishings / heated seats
with enough durability and options to adapt the seat position that at times I wondered whether my physiotherapist could model my new office chair
recommendation on the exact spec I’d managed to achieve with the careens’ ultra lumbar, soft yet firm and perfect adaptions. If there was anything I
would add into the computer system it would be a virtulisahtion of the electric seat adjustment to make it feel just that touch bit more space age.
For example, on selecting your chosen driver stance, the onboard CDU could show you an illustration of your seat modifications in 3D and different
angles to explain the setting you’ve chosen, and whether that could be saved onboard for different drivers. Perhaps it could be, we’ll have to speak to
the specialists and find out! However, an absolutely incredible experience to drive, perfect for the family and extremely good value for money starting from only £17,895.
The New Carens exterior features as standard include 16” steel wheels, body coloured bumpers, door mirrors and door handles, electrically adjustable and heated door mirrors, tinted glass, and LED daytime running lights. On the inside the Carens comes equipped with high levels of interior features as standard, these include air conditioning, cruise control and speed limiter, flex steer (normal, comfort & sports modes), leather trimmed steering wheel & gearshift and all round electric windows with auto up and down function.
You also get great flexibility with generous head and leg room. The second row of seats is made up of individual split, flat – folding seats, which
also slide and recline. The third row of seats has individual split folding seats, enabling either one of two seats to be in position, or folding flat to provide generous loading capacity and boot space when the seats are not in use.
The Carens is fitted with a radio/CD audio that is easily operated using steering-wheel mounted controls. USB and AUX ports allow you to connect a portable audio device whilst Bluetooth helps you make hands free calls and stream your music wirelessly.
Other features on ‘3’ grade models include 4.3˝ TFT LCD touch screen audio with an integrated reversing camera system display.
It has standard passive safety equipment gives you complete peace of mind with its six airbags, seatbelt reminder system for all seats and Isofix
anchoring points on the first and second row seats. It is incredibly advanced including Electronic Stability Control (ESC), Vehicle Stability Management (VSM), Hill-Start Assist Control (HAC), ABS with Electronic Brakeforce Distribution (EBD) & Brake Assist System (BAS).
For more information visit www.kia.com