Fashion

Gruhme – the new fragrance for men

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singlebottle-720x480Gruhme is an exciting new men’s fragrance to hit the UK market.

Clean, masculine and monochrome. The brand epitomises strength and sophistication. It’s a product that evokes a sense of originality for the modern man.

The signature fragrance is a sensual aromatic woody accord with top notes of juniper berry, organic black peppercorn, bergamot, lemon and lavender, a heart of patchouli and cedar, on a base of oakwood amber musks interlaced with traces of cumin, celery seed and petitgrain.

Petitgrain oil is extracted from the leaves and green twigs of the bitter orange plant but was once extracted from it’s green unripe oranges, when they were still the size of cherries, hence the name Petitgrain or ‘little grains’. Petitgrain is believed by many to calm and soothe the mind, while relaxing the body, perfect for balancing our non-stop modern way of life

Gruhme is the brainchild of Robert Hallmark, a corporate solicitor who left the world of law to enter the retail market where he could look to build and design his own quality British-made products that the modern-day consumer could immerse themselves in and enjoy.

Robert says “we do not believe we will ever achieve perfection in our own eyes, but we will relish that challenge and never cease in our mission to make our customers our best and most loyal brand ambassadors.”

Having left full time employment with DLA Piper in January 2013, Robert took the opportunity to set up Gruhme and enter the men’s fragrance and personal care market. British manufactured and developed, it’s a product line that he is very proud of.

The Gruhme product range includes an exciting new shave kit with the Bolin Webb R1 razor which together set the benchmark in contemporary grooming sophistication. The Gruhme shave kit is also available in military grade Peli™ case packaging for those after the ultimate in product endurance.

Gruhme is now entering an exciting stage of its own growth path having launched its new product line in September 2014 and it looks forward to more customers joining that journey.

Gruhme products are available to purchase online from : www.gruhme.co.uk

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