As always, the fine shirt maker’s new additions flaunt the finest raw materials, impeccable aesthetics and a full range of adjacent accessories. A unique colour pallete follows each month of the season, with bright colours launching in July and easing into relaxed, down-to-earth tones for September.
“Businessmen need to be stable and secure in what they wear so that they can perform at their best,” says Sebastian Dollinger, Eton’s Head of Design.
“Good design is when you look at something a second time and details start to emerge - when you find something in a garment that makes you love it even more.”
With the release, Eton is also proud to introduce the newest member of its family: a small, flying man named Happy Poppins. The character—a well-dressed gentleman easily distinguished by his dual umbrellas—has a knack for adventure and can be spotted wandering throughout the collection as a solitary placement on shirts, ties and cufflinks.
Eton’s celebrated Red Ribbon collection expands with pristine new designs that are certain to keep the modern man looking (and feeling) remarkably sharp. A particularly vibrant, full-satin piece for July utilises “extreme checks” and varied directional weaves to produce a stunning, three-dimensional look. In August, Eton brings a shirt to life with blurred horizontal striping. And, as the cooler days of September approach, Red Ribbon shifts its focus to heavier twill in warm stylings.
The Green Ribbon collection blooms this autumn and winter, offering a rich colour pallete cast on beautiful, light weight poplin, rich oxford, and our signature soft-touch flanella.
September is eventful for the Black Ribbon collection, with three beautifully refined plissé shirts joining Eton’s more formal offering. Fans can look forward to a paisley jacquard, a diamond-shaped satin pattern, and the unveiling of a shirt defined by horizontal stripes and see-through styling.
In Eton’s accessories collection, fans witness the debut of a traditional Swedish “kurbits” pattern, made famous for its use on Dala horses. This pattern—designed exclusively for Eton by a traditional Dala painter—can be found on everything from ties (both printed and woven) to cufflinks. Also new is an unusual piece known only as “The Life Tie,” which uses symbols to tell a compelling, visual story of life from birth to death.