Iconic Bullring gets a festive makeover

Forget Rudolph, this Christmas it’s all about Birmingham’s most famous resident, the iconic Bullring bull as he’s been given a festive make-over for the month.

Adopting the guise of Santa’s favourite reindeer, the bull has been given his own glittery red nose and a set of glittery antlers. Known for his usually grumpy persona, he’s embracing the festive spirit and completely overdoing Christmas.

The bull is one of the UK’s most photographed landmarks so this month visitors to Bullring are being asked to share their pictures of him on Instagram for the chance to win a gift card to spend at Bullring. To get involved visitors simply need to upload an image to Instagram tagging @Bullring and using the #YesToAntlers hash tag.

Tim Walley, General Manager at Bullring, commented: “This Christmas we’re completely overdoing it. We’ve got a 35ft Christmas, over 21,000 fairy lights and now we have a festive bull too. Already a firm favourite with Birmingham residents and tourists we expect visitors to flock to the bull to pose and take photographs of him in the lead-up to Christmas.”

Over the past few years the bull has been given a number of make-overs including a sparkly jumper last Christmas and a Union Jack-inspired onesie this summer. He was also given a pair of speedos and swimming goggles to celebrate the summer games.

During the month of December customers can shop by fairy light as the centre extends its weekday opening hours until 10pm. Further details about Christmas opening hours and the bull’s festive make-over can be found at www.bullring.co.uk.



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