The history of Lacoste is the story of a tennis legend whose inventions changed the entire sport and revolutionised the clothing industry forever. Born in 1904, Rene Lacoste won his first tournament aged 17, and the french open in 1925, 1927 and 1929. The press noted his perfectionist approach and predicted a player of great class.
Inspired by his nickname, Lacoste asked his friend Robert George to design a crocodile. The now famous logo made it’s first appearance embroidered on the blazer of Rene Lacoste.
To date, 53 million Lacoste products have been sold through 1,165 stores and over 2000 department stores across 114 countries. Remarkably, two Lacoste products are now sold every two seconds. To mark the brands historic 80th anniversary, Lacoste release a special commemorative logo along with a special collection of sportswear and accessories.
Just in time for Summer 2016, Lacoste are boasting an impressive range of floatable sunglasses, a first of a kind. This is the perfect blend between fashion and function. The new Lacoste branding detail sits on the temple tips.
Lacoste Creative Director Felipe Oliveira Baptista has reinvented the Lacoste style once again. We tried out some uber cool summer 16 samples, from the classic Silver Polo Shirt to some rich navy shorts. For hotter summer days where you still need an extra layer, why not invest in a Lacoste Sport full mesh lined Tennis jacket, equipped with zip pockets, elasticised wristbands and a stretchy waistband featuring Lacoste lettering. There’s no way a few drops of rain are going to cancel your plans. For excellent comfort when you’re out and about Lacoste have an extensive range of smart casual sneakers which are perfect for informal work dress codes, or a trendy night out. Low-rise sneakers packed with practical features such as micro-perforated nubuck panels, breathable Ortholite insoles and velcro straps give you all you’re looking for and more. Exclusive crocodile scale branding adds a distinctive touch to their down to earth essentials.
In terms of their wider collection, anticipating the Summer Olympic games in Rio de Janeiro, designer Felipe Oliveira Baptista has found inspiration in Olympic aesthetic from the 1930s and onwards, and combined it with Lacoste’s brand archives – once again juxtaposing the urban and sport-inspired lines. National flags have become graphic statements highlighted with aeronautical references, while the stage reflected the poetic image of victorious athletes wrapped in their national colours. You only had to look at their SS16 collection catwalk in New York at the tail end of last year to see how inspired their range would be.
It’s a brand we love, it’s been around for decades and never fails to recreate those timeless classics.
To shop online visit www.lacoste.com