The store encourages customers to trial the products and enables the staff to demonstrate the key new features such as low light, 3D and superzoom. This next level of interactivity means customers can easily compare the performance of comparative cameras with this refreshing hands on approach.
The innovative shop-in-shop design allows the customer to browse by brand, such as Canon, Nikon and Sony. There is also a designated area for bags and clothing making navigation around the store accessible and enjoyable.
Jessops now offer the facility to set up your camera for free. By showing the customer how to use their new purchase and answering any questions they may have, this adds to the customer experience and allows them to leave with a ready to use camera, rather than just a box.
Trevor Moore, Jessops CEO comments: “This new store can provide the next level of interactivity, not only can customers touch and feel the cameras, we can now demonstrate the key new features and compare the performance of comparative cameras. This will be a store where customers will walk out with a working camera that is right for them, rather than just a box, it will offer the complete photographic experience with prints in 25 minutes, photobooks and wall art in 1 hour, in addition to cameras and accessories.”
Key features of the new store are:
- Three shop-in-shops, that offer the customer a branded experience
- Free camera set up service
- 3D demonstration area
- Low light demonstration area
- Designated bag room with clothing
- One-to-one demonstration areas to compare images on screen
- Photo finishing demonstration area
- Informal tutorial area
- Separate Academy room
Jessops Centre of Excellence is located at: Unit 3, 55 Temple Row, Birmingham, B2 5LS