Jessops opens Centre of Excellence in Birmingham

The UK's leading photographic retailer, Jessops, has opened a state of the art and newly refurbished 4000sq ft store. This Centre of Excellence is the UK's largest specialist camera store and provides an environment which showcases a fantastic range of cameras, accessories and Jessops photo products.

The store encourages customers to trial the products and enables the staff to demonstrate the key new features such as low light, 3D and superzoom. This next level of interactivity means customers can easily compare the performance of comparative cameras with this refreshing hands on approach.

The innovative shop-in-shop design allows the customer to browse by brand, such as Canon, Nikon and Sony. There is also a designated area for bags and clothing making navigation around the store accessible and enjoyable.

Jessops now offer the facility to set up your camera for free. By showing the customer how to use their new purchase and answering any questions they may have, this adds to the customer experience and allows them to leave with a ready to use camera, rather than just a box.

Trevor Moore, Jessops CEO comments: “This new store can provide the next level of interactivity, not only can customers touch and feel the cameras, we can now demonstrate the key new features and compare the performance of comparative cameras. This will be a store where customers will walk out with a working camera that is right for them, rather than just a box, it will offer the complete photographic experience with prints in 25 minutes, photobooks and wall art in 1 hour, in addition to cameras and accessories.”

Key features of the new store are:

  • Three shop-in-shops, that offer the customer a branded experience
  • Free camera set up service
  • 3D demonstration area
  • Low light demonstration area
  • Designated bag room with clothing
  • One-to-one demonstration areas to compare images on screen
  • Photo finishing demonstration area
  • Informal tutorial area
  • Separate Academy room

Jessops Centre of Excellence is located at: Unit 3, 55 Temple Row, Birmingham, B2 5LS

HBC –Radiomatic UK hands PR control to Wyatt International

Birmingham based Wyatt PR, part of Wyatt International, has been appointed to handle the PR for the UK division launch of HBC-radiomatic, one of the world’s leading suppliers and manufacturers of radio controls for industrial applications.

HBC-radiomatic is a family-run company with its head office based in Crailsheim, Germany. It currently employs over 350 people at eight production and sales facilities worldwide. The UK division will be located in Birmingham.

Wyatt PR will be working to raise the profile of the company, which offers high quality radio control systems for cranes and manufacturing production lines. HBC-radiomatic employs a trained team of technicians offering application advice, servicing, product support, improved access to parts and spares and a unique dedicated repair-on-site service, with a pre-booked 24 hour turn-around.

Sharon Evans, Managing Director of HBC-radiomatic UK said: “The launch of the UK division of the company has allowed us to establish the brand to meet diverse customer needs in an ever changing and demanding market. Wyatt PR has a great understanding of these markets and their media expertise in our sectors makes them a perfect partner for our company.”