For over 225 years John Smedley has brought its leading British knitwear expertise and versatile styles to men and women around the world. New for AW11 sees the launch of a beautifully crafted women’s Capsule Collection of luxurious winter knits and voluminous silhouettes.
Re-defining John Smedley Womenswear this season sees a fusion of technology and refined styling in a capsule collection of statement pieces, which challenge traditional design through the use of the John Smedley whole garment machines, which knit each garment as one unique piece.
Each garment is sculpted to mould to the body, producing an uncompromising fit with seamless perfection. The new coat, jacket and cape styles are formed organically as 3-dimensional shapes, which wrap, cocoon and drape the body to create fluid lines and movement.
The new collection uses extra fine Merino Wool, carefully sourced and spun into incredibly fine yarn in a colour palette of classic black. This season’s essential coat style combines super-fine wool with silk and cashmere to give a heavier quality for the coldest of winters.
Styles are organised and compartmentalised into categories and fits whilst considering simplicity and luxury as key definers.
The collection groups into neat, regular and one size as our key areas of fit. Themes of ‘off-duty chic: a collection of tailored items with relaxed styles’ and ‘luxe leisure: fabric diversity with sports inspiration to create effortless chic’, to inform this season’s styling.
The men’s collection has been refined and edited. We have our classic fit and this season introduce the ‘under jacket fit’ for a next to skin garment; whilst men’s luxe leisure provides a more easy-fitting styling in new blends.
A cruise collection of John Smedley’s Sea Island Cotton styles has been introduced to provide a transition from Winter to Spring. Seasonal styling is informed by two key characters: ‘the fisherman’ and ‘the farmer’, with hints of nautical and utility references.
This season we offer eight key melange colours adding a new depth to the seasonal palette. Our broad selection of wearable colour is accented by a few highlight shades.
For more information about this classic winter warming brand, visit www.johnsmedley.com