Birmingham

Birmingham

Giant Entertainment at The Giant Screen

Boasting a new state-of-the-art digital projection system, new luxury seats, new screen, and upgraded sound system, The Giant Screen at Millennium Point opened its doors to the public on 24 October. Having undergone a digital transformation, the cinema is reopening as the UK’s largest independent giant screen cinema.

The first new feature showing on The Giant Screen is Steven Spielberg’s 3D performance capture film The Adventures of Tintin: The Secret of the Unicorn 3D starring Jamie Bell as Tintin, the intrepid young reporter whose relentless pursuit of a good story thrusts him into a world of high adventure.

With partners D3D Cinema, Barco, and Dolby, Millennium Point has installed a 2D/3D digital 4K dual projection system. The cinema is now able to show a greater selection of 2D and 3D feature films and documentaries, plus in the future, a wider range of content including live screenings of music, cultural and sports events.

Karen Steed, Acting CEO of Millennium Point comments, “Our new digital projection system is the very first of its kind in Europe. By introducing this state-of-the-art projection technology, we have greater freedom to show even more of the 2D and 3D films we know customers want to see on the giant screen.”

D3D President and Founder, Don Kempf is excited about working with Millennium Point. “We are thrilled to be partnering up with Millennium Point.” Kempf continues, “We are at a unique period in cinematic history where cinemas, like that at Millennium Point, can take advantage of this new 4K projector technology to show an expanding library of content, both documentary and studio, guaranteed to immerse the audience with a superior image quality.”

The new system includes twin state-of-the-art Barco 4K digital projectors, paired with industry-leading Dolby Digital 3D technology.

The projection system is not the only part of the cinema to be improved. The giant silver screen has been replaced with a new white screen, the sound system upgraded and new luxury seating installed throughout the auditorium.