Baby Concierge: It’s what parents want!

Baby Concierge was founded by mum of two and author of best-selling baby book What To Buy For Your Baby, Caroline Cosgrove. After falling pregnant with her first child, Caroline discovered that shopping for a new baby was overwhelming, confusing and daunting – and not the exciting experience she had anticipated. When Caroline’s child was six months old, Caroline established Baby Concierge, a bespoke shopping service for expectant parents.

Testament to the quality of its service, Baby Concierge’s reputation has grown by word-of-mouth alone, so much so it is now a renowned consultant-led shopping experience in West London with two more showrooms opening in Islington and Chelsea. Baby Concierge has also proven a go to place for celebrities too, with the likes of Jools Oliver visiting the original Kensal Road showroom.

Each consultant on the Baby Concierge team has undergone a rigorous training programme to ensure they are the authority on all things baby to offer parents-to-be in-depth, educated and unbiased advice. Where once parents would meet with Caroline alone, the company now employs a team of eight fully-trained personal consultants who work alongside her including a multiple-birth specialist, maternity nurse and ex-nursery store manager, who are all experts in making product recommendations based on parents’ individual needs.

Founder Caroline states: “Baby Concierge was established out of a need for someone to consult with when I was shopping during my own pregnancy. There are so many products to chose from it can often make it very hard to decide what to go for. Here at Baby Concierge we take great care to understand a parent’s lifestyle and then make suggestions that will fit with them. Our aim is simple, to take the stress out of baby shopping and make the experience as easy and fun as possible.”

Not just another baby shopping service, parents-to-be visiting Baby Concierge are guaranteed a personal experience with exclusive and private access to the showroom to test out the products on display and receive considered advice on each and every item – from major baby brands to boutique labels. A personal consultant will guide them through the product choices and make expert recommendations based on the parents’ lifestyle to create a tailored baby shopping list for their new arrival. Once agreed, Baby Concierge work with the parents to find hard-to-source items, answer any questions they may have and advise on further purchases. All products are then delivered and assembled all at once, making life as convenient as possible for the expectant parents. What’s more, Baby Concierge also price match John Lewis giving parents an exclusive yet inexpensive option when it comes to buying for their new baby.

Caroline says: “Our reputation comes from the advice we offer and we have a friendly, enthusiastic and professional team who are all very committed to ensuring our customers get the very best guidance from true industry experts.

She adds: “We hand-pick products based on what parent’s need, rather than what they want, and pride ourselves on sourcing hard-to-find items to make parents’ lives that little bit easier.”

A consultation with Baby Concierge costs £120.00 and if parents spend £500 or more, 50% of the consultation fee will be refunded. 

For more details visit the website: