WYATT adapts brand to build UK and European business for AKW

AKW Medicare, the UK’s leader in showering, daily living and kitchen solutions for the elderly, disabled and less able people has a new look to its brand based around the themes of Life, Style and Choice, thanks to PR and marketing agency Wyatt International.

The new identity reflects the heritage and brand values of the organisation as well as its commitment to innovation and customer service and has been incorporated into new website design, literature and social media campaigns.
To coincide with the brand launch, Wyatt PR developed a customer communications campaign called Styleability to reflect AKW’s commitment to offering choice, style and value.

Styleability communicates the message that style and choice does not have to be compromised. People with disabilities should feel safe and comfortable in a home that is styled around their needs and desires. The campaign aims to remove the negative perceptions that some people have of adapted kitchens or bathrooms, and prove that they too can be stylish.

As well as a customer magazine, the campaign also includes social media and PR, with longer term plans for increased online activity and presence and a roll out of activity in Europe.

Karen Bernie, Managing Director at Wyatt said: “We are very excited to be working with a company who are so passionate about giving people the best quality care. The new campaigns are proving to be a success and we are looking forward to helping the company build on this success in the future.”