Google+ invites are the hottest commodity of the month, and as it turns out, those who have gotten into Google Plus are more than willing to share the wealth. Google has thus far limited its new social network to those it personally invited, and those who were in turn invited by them. The Birmingham Gazette has set out to change that for the better by leveraging our invitation into your invitation. As such, we spent the past week submitting Google+ invites for any Birmingham Gazette reader or fan who wanted one, and after submitting more than 2000 invites in less than a one week stretch, we finally had to stop.. But as a way of helping readers continue to get in, we threw up a “hail mary” by encouraging those we had invited to pay it forward by inviting those who continued to post requests. And the result? The community-circle approach is actually working.
After running our Google+ invite framework through fb we’ve continued to encourage readers to post the email address they wanted submitted for invite, and asked existing invitees to submit them and then click “like” on that post to confirm that the person had been invited in order to avoid duplicate invites. Would it work? Were we setting people up to be disappointed in the lack of a helping hand from their fellow internet user? No, just the opposite: people are helping each other get into Google+ in real time, thanking each other along the way, and in the process, strangers are getting to know each other in a cordial fashion.