MotorServ-UK was up against 12 other shortlisted contenders but managed to gain the most votes in the battle for top spot with Philips Garage Ltd from Glasgow narrowly missing out and finishing second overall, and Shropshire-based garage EAC Telford coming third.
Kamran Saleem, director of Motorserv-UK Solihull, said: “We are thrilled to be the winners of ‘Garage of the Year’ at Automechanika Birmingham 2017. We are always striving for excellence by investing heavily in training, keeping up to date with future innovations and improving our internal management systems. Thank you to all those who voted for us, we are so happy that we are able to deliver a valued service to new and existing customers and this award is just another step in the right direction for us
The West Midlands workshop offers a range of benefits to the local community, all of which helped it to secure the win. These include its ‘Gold-Membership’ whereby members pay-monthly for scheduled services and get £400+ additional-services free, an MOT-reminder sequence built with text and emails, state-of-the-art equipment, free high-quality courtesy cars, and also a collection and delivery service.
The judging panel, James Onions, Andy Savva and Simon Albert announced the winner on Wednesday 7 June in the Workshop Training Zone at 1.00pm at Automechanika Birmingham, NEC.
Simon Albert, event director of Automechanika Birmingham, said: “We were overwhelmed by the number of entries and the quality businesses that entered made it difficult for us to narrow it down to a shortlist of just thirteen.
“After a close vote, MotorServ UK are a well-deserved winner. Their entrepreneurial drive, willingness to invest in new equipment and technologies, and commitment to delivering first-class customer service helped the workshop secure the award. Many congratulations to the team.”
DURA and Who Can Fix My Car.com supported the competition by offering additional prizes to the £1000 cash prize.