JD Gyms, part of JD Sports Fashion group, has transformed the 26,000sq ft. Alcora Building into a three floor fitness facility. Originally destined to be an office complex, JD Gyms obtained planning permission to give the building a new lease of life as a gym last Autumn.
Featuring over 200 pieces of the industry’s finest cardio, strength and functional fitness equipment, JD Gyms Birmingham also offers male and female saunas, a ladies only gym, and the area’s largest free weights zone. A large studio and spin studio play host to over 350 classes a month, all of which are at no extra cost.
The arrival of the fitness centre has given the building a new lease of life, and created over 15 jobs. The gym will be open from 6am – 10pm weekdays and 8am-8pm on Saturday and Sundays. A free onsite car park will be well liked by commuters who pass the venue on their way in and out of the city.
Having been named as Budget Gym of the Year for two years running at a prestigious industry awards ceremony, the JD Gyms chain is proving to be adding style and quality to the budget gym market.
JD Gyms Birmingham’s Manager, Dhiren Varand, said: “We’re incredibly excited to be opening on Friday to bring our low cost gym with a difference to Birmingham. We are offering exceptional fitness facilities, an unrivalled class timetable, luxury surroundings and saunas in a convenient location on a highly affordable basis. Our no contract ethos combined with free parking will be a real plus for commuters and local residents alike.”